The chompions of snack time.

To continue inspiring little ones to play and learn with good food, Ella’s Kitchen partnered with The Very Hungry Caterpillar™ to launch a new range of healthy snacks. From caterpillar shaped biscuits to cherry pie flavoured pops, the snacks are inspired by the wonderful characters, food and narrative of the in-famous story.

A world of colour and flavour

Each of the story-inspired flavours is brought to life through a fusion of joyful colours, craft-like textures and watercolour illustrations that champion the taste of the ingredients. The vibrant creative flows across the wider campaign assets, creating a distinct experience for consumers, from POS and OOH advertising to inspiring shoppers at the shelf.

Finger food made fun

Studies show that when little ones explore and play while they eat, they’re more likely to build a healthy relationship with food that stays as they grow up. The new range of snacks echoes this by making finger food more fun. With different snack styles and shapes available across the range, little chompers are encouraged to try and explore different grips while they eat.

Ready. Steady. Launch.

The highly anticipated snacks were launched exclusively with ASDA, then followed by the staple UK supermarkets, where the creative assets were activated across retailer and shopper media, in-store POS, online and OOH advertising and much more.

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