Put some magic in your mug.

Celestial Seasonings, the iconic tea brand, asked us to reimagine their ‘Put some magic in your mug’ campaign. With a whole new visual language that embodies the soothing rituals of tea-drinking, we’re transporting people to a place where every sip is pure enchantment.

Visual expression

A design system created specifically for this campaign features a cosy and comforting colour story, dynamic type treatments, and expressive product photography. We then dive into how these elements should be thoughtfully applied across a diverse media platform, including digital applications, social channels and retail displays.

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