Put some magic in your mug.
Campaign, Toolkit, Video
Celestial Seasonings, the iconic tea brand, asked us to reimagine their ‘Put some magic in your mug’ campaign. With a whole new visual language that embodies the soothing rituals of tea-drinking, we’re transporting people to a place where every sip is pure enchantment.
![](https://www.cyonagency.com/app/uploads/2024/01/CelestialSeasonings-Campaign-Tagline.webp)
![](https://www.cyonagency.com/app/uploads/2024/01/CelestialSeasonings-Campaign-MugVisual.webp)
![](https://www.cyonagency.com/app/uploads/2024/01/CelestialSeasonings-Campaign-TwinkleGraphic.webp)
![](https://www.cyonagency.com/app/uploads/2024/01/CelestialSeasonings-Campaign-StoryMockup.webp)
![](https://www.cyonagency.com/app/uploads/2024/01/CelestialSeasonings-Campaign-WebAds.webp)
![](https://www.cyonagency.com/app/uploads/2024/01/CelestialSeasonings-Campaign-BoxMockup.webp)
![](https://www.cyonagency.com/app/uploads/2024/01/CelestialSeasonings-Campaign-InstagramPost.webp)
![](https://www.cyonagency.com/app/uploads/2024/01/CelestialSeasonings-Campaign-GradientPalette-1.webp)
![](https://www.cyonagency.com/app/uploads/2024/01/CelestialSeasonings-Campaign-Typefaces.webp)
Visual expression
A design system created specifically for this campaign features a cosy and comforting colour story, dynamic type treatments, and expressive product photography. We then dive into how these elements should be thoughtfully applied across a diverse media platform, including digital applications, social channels and retail displays.
![](https://www.cyonagency.com/app/uploads/2024/01/CelestialSeasonings-Campaign-USP.webp)
![](https://www.cyonagency.com/app/uploads/2024/01/CelestialSeasonings-Campaign-BrandBook.webp)
More good stuff.
Let’s shape
what’s next.
We put ourselves at the heart of your brand to define ambitions, drive creative and create experiences that keep your brand moving forward.