Y is for Yogurt.

As the pioneers of organic baby food, Earth’s Best joined forces with Sesame Street® to launch a delicious and healthy range of yogurts to help kids grow up healthy and strong. To support the launch in-store and online, we crafted a campaign creative that celebrated the great taste and healthy benefits of the yoghurts, alongside the well-loved Sesame Street® characters.

Easy as ABC

Taking inspiration from ‘Elmo’s Letter of the Day’, we created a series of super simple messages that champion the yummy ingredients and nutritional benefits of the product range. The playful messaging makes it easy for busy parents and carers to understand the facts quickly whilst allowing kids to get involved and learn too.

Ready to roll out

To empower internal teams and wider partners to create the roll-out artwork and media, we created a handy creative toolkit that covered the design principals, how to use them and any supporting assets. This super-powered the activation across the omni-channel touchpoint, from digital and OOH advertising to shopper and retailer media.

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