A brand refresh for Talkabout, Motorola Solutions’ popular walkie-talkie range. Strategic messaging sits alongside a visual language that connects with consumers, inspiring them to discover the moments that make life worth living.
Sleekly in sync
Our refreshed brand draws inspiration from the product aesthetics. The antenna becomes a sleek graphic element to hold the Talkabout logo. With a dynamic new colour palette introduced across the range, product design and marketing comms are seamlessly synchronised.
A bold, flexible design system works across every channel. From social media to packaging and video, it extends beyond the confines of traditional brand guidelines. It’s a renewed approach that infuses a clear sense of direction with a brand architecture designed to captivate and inspire people to conquer every moment.