The most wonderful time of the year.
Branding, Campaign, Messaging
It’s that time of year we just can’t get enough of. Our Christmas campaign for Festival Place shopping centre celebrated the comfort and familiarity of the festive season, drawing on the theme of that catchiest of classic Christmas carols to welcome visitors and keep them full of joy on the build up to the big day.
A parade of colourful characters
From pipers to pear trees, our colourful characters came to life and brought festive feels across a variety of media including in-centre advertising and activations (yes, there were Leaping Lords), social media and OOH advertising.
Drumming up business
Christmas is the most important date in the retail calendar, so our campaign served to enhance the shopper experience at every touchpoint upon arrival, encouraging exploration and dwell-time.
Music and meaning
Meaningful choices across all design aspects, from the nostalgic colour palette to the subtle paper texture give everything a cosy crafted feel. Just how Christmas should be.
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