Turning movement into momentum.
Branding, Tone of Voice, Digital, Comms, Guidelines
LiftMaster is the unseen force behind the world’s most demanding access points — from bustling docks to gated enterprises. As its technology and market presence expanded, so too did the opportunity to evolve its brand expression. The brief: create an identity that reflects LiftMaster’s essential role in today’s fast-moving industries. Grounded in three pillars — efficiency, reliability and future-readiness — the refreshed brand positions LiftMaster as an enabler of seamless, scalable operations across industrial and commercial landscapes.
Industrial strength, intelligent design
We engineered a bold new design system. Deep red anchors the brand with strength and trust; gradient motifs reflect 24-hour operational flow. Custom graphic devices bring visual energy, echoing LiftMaster’s role in driving businesses forward. Clean typography, authentic photography, and a unified design language deliver impact across physical and digital touchpoints. The result: a brand that moves with industry — and moves it ahead.
More good stuff.
Let’s shape
what’s next.
We put ourselves at the heart of your brand to define ambitions, drive creative and create experiences that keep your brand moving forward.