Tarmac’s Blue Circle is one of the most iconic brands in the UK’s building industry, but with a huge concrete and cement range, itcan be daunting for DIYers when trying to choose the right product for their projects. Our objective was to simplify the product range for DIYers and clearly communicate to them which product they’d need for a specific job. Working closely with Blue Circle and B&Q merchandising team, we developed a range of POS items.